.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness brand name has onboarded Indian cricketer KL Rahul as a brand ambassador as well as a capitalist in the provider, it shared with ETRetail.Without making known the precise portion of concern the cricketer has actually taken, the firm stated it is a considerable and strategic investment.This cooperation intends to leverage KL's great recognition, especially among young people and also health and fitness aficionados, to increase Boldfit's reach into untapped markets and also demographics around India.Sharing concerning the brand's development programs, Pallav Bihani, owner and chief executive officer of the firm stated, "Our team are actually going all-in on expanding our activewear and shoes types, which are actually set to redefine the exercise market. These sectors are our potential growth engines." Currently, physical fitness and yoga exercise accessories drive most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand obtained a profits of Rs 73 crore. With important efforts and this alliance, the label aims to reach a revenue of Rs five hundred crore by FY26. Established in 2018, it currently provides over 1 crore clients every year and also aims to increase this scope to 5 crore with this collaboration. Likewise, it is actually enhancing its own source chain framework to guarantee fast shipment and also constant product availability.Looking onward, the D2C startup counts on an eruption in internet website traffic, social networking sites involvement, and much higher sales throughout our main classifications.
Posted On Aug 1, 2024 at 10:46 PM IST.
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