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Parag Dairy Foods increases whey protein line with Rs 300 cr expenditure eyes 25% market allotment through FY28, ET Retail

.Akshali Shah, Executive Director, Parag Dairy FoodsNew Delhi: Parag Milk Foods has actually grown its whey protein series under the Avvatar brand name, with a pay attention to customization of the products for the consumers as part of its own new marketing technique, Akshali Shah, corporate director at Parag Dairy Foods pointed out in a talk with ETRetail.With this expansion and desires of the type expanding at a 30-35 per cent CAGR, it targets to accomplish a 20-25 percent market cooperate this group by 2027-28. The firm has presently set up its whey healthy protein production center in Pune, Maharashtra which offers it a competitive edge as well as strengthens its market role, Shah shared.The firm has actually invested around Rs 300 crore in setting up and also extending its own whey protein production capability.The whey healthy protein type, which currently assists 7 percent to Parag's total revenue, is expected to assist 15 percent in the upcoming 3-4 years. Currently, about one-third of the firm's whey healthy protein purchases originate from e-commerce platforms, providing it a nationally reach.To deal with the young people and gym-goers and also further profit from the growing need, Parag Dairy Foods organizes to distribute its own items by means of modern-day field stores, focused whey healthy protein stores, as well as online channels, making certain omnichannel availability.This assertive growth intended is actually also supported by the company's influencer-driven advertising and marketing initiatives and its strong distribution system, that includes over 35 depots and a sturdy existence in both standard as well as digital retail.As per the company's Q1 FY25 regulative improve, the firm possesses a network of ~ 6200 distributors and also 682 tremendously stores. It likewise possesses a presence in 4.6 lakh retail touch factors and also targets to get to 13-15 lakh touch points through 2027E.
Released On Sep 30, 2024 at 09:52 AM IST.




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